Learn about each stage of the label production process, where in the ideal scenario, the earlier we engage with you, the better.

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Flexography, also known as ‘flexo’, is a printing process that employs the use of pliable relief or raised image plates. As opposed to the rotogravure printing process (known today as ‘gravure’), which utilizes etched metal cylinders, flexo label printing uses rubber or polymer plastic plates; thus flexo plates are both more flexible and less expensive to produce than gravure’s rigid metal tubes.
Flexo can be used to print on almost any substrate, whether paper products, metallic or holographic films and foils, or any type of plastic. Companies often use Flexo to print large areas with solid colors. Another reason flexo is so widely used is that it adapts well to both irregular repeat lengths and to a comprehensive array of ink.

Flexographic

stacked

This printing process uses engraved cylinders mounted on a base, which carry ink in tiny cells directly onto the substrate. This use of engraved cylinder printing achieves the ultimate in speed and repeatability with a long tooling lifespan. Rotogravure is useful in flagship lines that run without significant graphic changes.

Gravure

Lithography uses the premise that water and oil don’t mix. On press, the dampeners wet the entire plate, but only the non-image areas get damp. The ink rollers transfer ink and are accepted in the image areas, but repelled by non-print areas. The image is then copied, or ‘offset’, from the plate to another cylinder called the blanket. The blanket accepts the image and then transfers it to the substrate. Lithography is used primarily for stacked, banded, or cut materials. It offers extremely high graphic reproduction with great image quality.

Offset/Lithography

This versatile ‘direct to print’ technology uses computer monitored color calibration for PMS matching and target reproduction. An electrostatic process is used to apply the toner or ink to the photo imaging plate.
Digital printing is the number one, fastest growing printing technology. Users enjoy the ability to produce short run labels that can provide market differentiation through variable content strategies.

Digital

Screen printing is used in conjunction with flexographic printing presses. It utilizes a very fine mesh with a stencil attached. A squeegee runs across the surface of the screen, pushing ink through the open holes in the stencil. Screen printing specializes in tactile and high-opacity ink on a variety of substrates.

Rotary Screen

In this edition of the magazine, you&#8217;ll explore:



<ul>
<li>how digital print solutions can impact consumer engagement</li>



<li>techniques to customize your package and boost your shelf appeal</li>



<li>a faster speed-to-market with digital printing</li>



<li>cost saving opportunities, and</li>



<li>sustainable solutions with digital print capabilities</li>
</ul>



Digital printing opens a world of possibilities that are typically costly or unattainable through traditional printing methods. Enjoy these articles to get your creative juices flowing!

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Digital Print Unlimited

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MCC Verstraete is a global supplier of premium IML label solutions.

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