Multi-Color South Africa has grown to become Africa’s largest and most awarded premium label printer servicing Southern Africa. Our facilities hold a leadership positions in the Wine & Spirits and Food & Beverage markets. MCC South Africa provides pressure-sensitive and cut & stack labels through its primary print technologies of UV flexo, rotogravure and UV offset, and also offers a complete in-house prepress service.
SITUATION
Castle Lite launched in green bottles with metalized paper labels. As such, it was seen as a lite derivative of the famous Castle brand. Castle Lite needed a new look to bring it into the premium market segment.
CHALLENGE
Create an innovative new look utilizing PSL and neck foil labels. Keep the brand’s core identity, but push for market leadership with visual and functional improvements.
Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and processes to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.
BRONZE STARDUST™
Tradition and technology combine to deliver stunning effects through the use of Bronze Stardust™. Combining the tradition of Bronze with the latest in printing technology, a multitude of bronze shades, variable densities and any base colour, Bronze Stardust™ offers almost limitless creative potential.
ENVIROLABEL™
Multi-Color’s EnviroLabel™ is the environmental choice in self adhesive label paper stocks. Developed specifically for the wine industry, EnviroLabel™ is the first 100% recycled uncoated label stock that equals the whiteness and visual appeal of traditional papers. Produced from 100% recycled pulp, the chlorine free face stock is laminated onto fully recyclable PET liner, providing a great solution for the environmentally-conscious brand.
ThermoWash®
ThermoWash® labels easily detach from bottles in the washing process consistent with traditional paper labels. This allows a new label to take advantage of the benefits of pressure sensitive each and every bottle trip.