Multi-Color South Africa

DELIVERING PREMIUM
LABEL SOLUTIONS

MULTI-COLOR

SOUTH AFRICA

Multi-Color South Africa has grown to become Africa’s largest and most awarded premium label printer servicing Southern Africa. Our facilities hold a leadership positions in the Wine & Spirits and Food & Beverage markets. MCC South Africa provides pressure-sensitive and cut & stack labels through its primary print technologies of UV flexo, rotogravure and UV offset, and also offers a complete in-house prepress service.

Multi-color Certification Africa

Devil's Peak Lager
Decorative Technology: Pressure Sensitive
Print Technology: Flexographic Printing
Castle Lite
Decorative Technology: Pressure Sensitive
Print Technology: Rotogravure
SilverThorn The Genie
Decorative Technology: Pressure Sensitive
Print Technology: Combination
Flying Fish
Decorative Technology: Pressure Sensitive
Print Technology: Rotogravure
Tussock Jumper
Decorative Technology: Pressure Sensitive
Print Technology: Combination
L’avenir Pinotage
Decorative Technology: Pressure Sensitive
Print Technology: Combination
Oude Molen Solera
Decorative Technology: Pressure Sensitive
Print Technology: Combination

CASE STUDY:
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CASE STUDY

CASTLE LITE BRAND REVIVED WITH INNOVATIVE FRONT AND NECK LABELS

SITUATION
Castle Lite launched in green bottles with metalized paper labels. As such, it was seen as a lite derivative of the famous Castle brand. Castle Lite needed a new look to bring it into the premium market segment.

CHALLENGE
Create an innovative new look utilizing PSL and neck foil labels. Keep the brand’s core identity, but push for market leadership with visual and functional improvements.

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CASE STUDY

APPLETISER ADDS “POP” TO ITS SPARKLE

SITUATION
Over its history of around 50 years, sparkling fruit juice producer Appletiser had made a special niche in the world of beverages with a relatively high priced product. It was known as a premium beverage and enjoyed good support in its South African home market as well as burgeoning export sales. However, with the onset of tougher financial times, it was more important than ever that this iconic South African brand maintained its shelf presence.

CHALLENGE
The focal point of Appletiser’s neck label is the metallic apple logo. The logo was originally designed to be foiled with colour lacquer overprints, however in order to economize on label costs, the print process was changed to gravure. While high-lustre gravure silver provided a reasonable facsimile of the metallic foil on the title, even a double strike of white ink was not sufficiently opaque. As the incumbent supplier of back labels, MCC South Africa thought they could improve the neck label as well.

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CASE STUDY

REUSABLE OXYGEN BARRIER IN-MOLD PACKAGING EXTENDS SHELF LIFE WHILE STANDING OUT FROM COMPETITION

SITUATION
In August 2017, Clover surprised South African consumers with Cream O’Naise: a brand-new, creamy mayonnaise in a rectangular Barrier IML packaging. Clover did not just put a new type of mayonnaise on the market with this product—the Barrier IML packaging also stands out on supermarket shelves thanks to its shape. As a promotion, customers buying Cream O’Naise get one reusable tub as an extra, giving them a great incentive to start collecting the entire range of six different tubs.

CHALLENGE
Increase the shelf life of the product to at least 6 months, while creating a unique package that highlights the key differentiator of the product—the only mayonnaise to include cream for an extra smooth taste and consistency.

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INNOVATIONS

Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and processes to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.

SEE ALL MULTI-COLOR INNOVATIONS

BRONZE STARDUST INNOVATION

BRONZE STARDUST™
Tradition and technology combine to deliver stunning effects through the use of Bronze Stardust™. Combining the tradition of Bronze with the latest in printing technology, a multitude of bronze shades, variable densities and any base colour, Bronze Stardust™ offers almost limitless creative potential.

ENVIROLABEL INNOVATION

ENVIROLABEL™
Multi-Color’s EnviroLabel™ is the environmental choice in self adhesive label paper stocks. Developed specifically for the wine industry, EnviroLabel™ is the first 100% recycled uncoated label stock that equals the whiteness and visual appeal of traditional papers. Produced from 100% recycled pulp, the chlorine free face stock is laminated onto fully recyclable PET liner, providing a great solution for the environmentally-conscious brand.

ETCHEDFX innovation

ThermoWash^®
ThermoWash^® labels easily detach from bottles in the washing process consistent with traditional paper labels. This allows a new label to take advantage of the benefits of pressure sensitive each and every bottle trip.