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Celebrating 150 years of sweet memories, Bickford’s proudly introduces its special celebration cordial range, meticulously crafted to evoke nostalgia and delight. The flavours, like Lime Spider and Pink Lemonade, are inspired by timeless treats that have been favourites across generations. However, the true highlight of this range lies in its vibrant, playful labels, designed to captivate both the eyes and the hearts of consumers.
In creating these labels, Bickford’s aimed to strike a perfect balance between premium quality and cost-effectiveness, ensuring that the final product reflects the brand’s longstanding commitment to excellence. Each label features elegant foil printing, adding a touch of sophistication that signifies Bickford’s premium brand status. This foil detailing catches the light beautifully, drawing attention to the intricate design and adding a layer of luxury that appeals to discerning consumers.
The whimsical illustrations on the labels are a delightful homage to nostalgic flavours from the past with a modern Bickford’s twist. These engaging visuals are not just eye-catching but also resonate deeply with loyal fans, rekindling sweet memories of days gone by. At the same time, they attract new consumers by conveying a sense of fun.
Every element of the label, from the premium materials used to the carefully chosen designs, is a testament to Bickford’s dedication to quality. The goal was to create a label that is as memorable and enjoyable as the cordial itself, making every sip a journey through Bickford’s rich history in Australia.
Label detail:
- Producer – Bickford’s Australia
- Varietal – Lime Spider, Strawberry Lime Crush, Pink Lemonade, Creamy Soda, Mango Coconut Splash, Raspberry Ripple
- Region – Australia
- Designer – The Idea Shed
- Printing – Flexo
- Substrate – Cast Gloss
- Embellishments – Cold Foil
