Black Beer: Augmented Reality and NFC Technology

MCC and Talkin’ Things are the first Internet of Things packaging platform providers to combine Augmented Reality (AR) and NFC technology to create a unique customer experience in a connected product, helping to boost sales.

The Black Beer label demonstrates how advanced smart packaging works by interacting with the consumer via AR facial recognition and dynamic scenarios depending on the user’s emotions.

When the customer scans the smart label with a mobile app, the skull displayed on the label engages in interactive dialogue with the consumer. The facial recognition feature detects if the customer is happy or sad and customizes the next part of the dialogue. Variable AR scenarios are also launched depending on answers provided to questions asked by the skull.

What’s more, the NFC smart label applied to the bottle’s neck provides a proof of purchase solution for two-stage communication with end customers. It recognizes when the product has been opened to provide different messages to the customer.