Cases

Broadland Wineries Waipapa Bay Wine

Broadland Wineries is now an international wine supplier, producer, importer and innovator. Their mission is to offer superior service, quality and value at all times.

The brief for our in-house design and Multi-Color UK team with extending the popular Waipapa Bay range was to provide an individual design for each varietal, also enhancing the look and feel of the wine labels, while retaining the existing brand cues.

Our main objectives were to make the wine labels feel more contemporary and more premium, in-line with this award-winning wine. We did this by modernising the fonts and layout and introducing a soft and refreshing colour palette to identify each varietal.

We also upgraded the substrate to a high quality, textured paper which allows the spot varnish and foil blocking to be more impactful.

Having worked with Multi-Color UK for a number of years, they really come into their own when it comes to high-quality embellishments and detail.”- Simon Wilkinson, Broadland Wineries

Broadland Wineries Waipapa Bay Wine Wine&Spirits

Label information

Producer/Brand – Broadland Wineries
Designer – Broadland Wineries
Varietal – Wine
Printing Press – Flexo
Embellishments – Tactile and Hot Foil