Brogan’s Way Distillery

It is all about place and providence. So much of what we do is inspired by our location. North Street Richmond is home to a number of flavour creative businesses, with no less than four specialty coffee roasters, an artisanal baker, a brewer and two distilleries, innovation is never far away. This label celebrates where this one-of-a-kind whisky came to life. A drink that pushes at the edges of the definition of the category needed a label that represents the full character. The idea was conceived by Brogan and brought to life by the skills of the graphic designers Redfish Bluefish Creative.

Copper foil cleverly used to create a map of the streets of Richmond, highlighting the home to the creation of this Whisky, whilst a Raised-Roof UEI foil/emboss combination is used to enhance the Brogan’s Way name and 61 North. While the same foil and emboss embellishments are used, different coloured backgrounds are printed underneath to suit the style of each small batch whisky.  

Label details:

• Producer – Brogan’s Way Distillery​
• Varietal – Whisky​
• Region – Richmond, Victoria​
• Designer – Redfish Bluefish Creative​
• Printing – Digital​
• Substrate – Tintoretto Gesso​
• Embellishments – Bronze foil combo, raised roof & raised round emboss