Company Launches Striking Package for a Good Cause

Responder approached MCC with just the beginnings of an idea for their label. The team at multiple MCC locations helped bring their ideas to life. MCC Mason helped develop artwork and die sizes for the front and back labels, as well as tighten their romance text for the back label, to ensure it would fit within the desired specs. The printing of the labels was done digitally at MCC San Luis Obispo. The final design called for a resin seal over foil to mimic the look of embossed glass, providing an elegant and tactile touch to the package. The resin seal was done at MCC Lucca in Italy, the only plant globally providing that capability. Foil, emboss and a one-of-a-kind background texture was developed as the finishing touches to a truly noble project.

Responder Bourbon not only looks great, but has launched successfully in the market. A portion of the proceeds go to charitable causes designed to support the needs of the families of Police, Fire and EMS personnel.

Responder Bourbon is new to the spirits industry, so we were starting from scratch on virtually everything. Working with MCC was a truly great experience. From start to finish, their responsiveness and professionalism was exceptional, with the final product far exceeding our expectations. The entire MCC team was incredibly knowledgeable and patient during the process, ultimately delivering everything exactly on, or ahead of, schedule.

– Responder Bourbon Co.