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Veterinary Nutrition Group (VNG), with two Board Certified Veterinary Nutritionists® on their team, has recently launched a range of meal completer supplements for healthy adult dogs and cats – CompleteMe canine and CompleteMe feline.
Their products are Australian Made and formulated to include a superfood blend with essential vitamins, amino acids, and minerals to not only create a complete and balanced home-prepared diet, but a delicious one, too!
As a member of 1% for the Planet, VNG is dedicated to the unique Australian environment and our incredible wildlife species. An important consideration for their packaging range was to develop a sustainable solution. Compostable pouches were chosen as the best packaging solution for the product, and so MCC recommended a paper label featuring a compostable adhesive to match. This ensures that the total packaging solution is compostable.
The label has been printed digitally, which utilises inks that are certified for both home and industrial compostability. Digital printing is already a responsible printing choice for short-runs, as it eliminates the need for plates or cylinders and offers the freedom to print smaller quantities, while helping reduce waste during production and unused inventory.
“We are thankful to the team at MCC for their help in getting our labels out to Australia and beyond. Also, a special thank you to Lindsay for helping a small start-up company and treating us as if we have been in business for years.”
– Javier Medina, Chief Marketing Officer at Veterinary Nutrition Group
Label details:
- Producer – Veterinary Nutrition Group
- Designer – In-house VNG design team
- Printing – Digital
- Substrate – Compostable Paper
- Embellishments – Matt varnish
