Detailed Victorian-era label designs set spirits range apart

The labels for Imperial Measures Distilling’s Ounce Gin and Liqueur ranges are based around Victorian-era English design elements to accentuate the elegant bottle design from the same period. The filagree was taken from an actual Apothecary sign that existed in London.

Part of this era is referred to as the ‘gin craze’ and it was shortly after that gin had its first big boom. This era drastically changed the trajectory of gin as the spirit we now know.

These labels were printed digitally on the premium uncoated Cotone Bianco stock. The beautifully detailed high build and foiling on this label range help to ensure the product stands out in the now-crowded Australian spirits marketplace.

Label details:

• Producer – Imperial Measures Distilling 
• Region – South Australia
• Varietals – Gin and Liqueur ranges
• Printing – Digital
• Substrate – Cotone Bianco
• Embellishments – Foil, High Build Screen