Cases

The first Pisco Sour Premium in can version

Cooperativa Capel is committed to a new format to add to its existing product offering. It is “Estrella del Elqui”, a 14º GL sour, made with natural subtle lemon juice and pisco from the Atacama and Coquimbo Valleys, which is ready to drink and now in a 250ml can format.

This was born by the trend of personal consumption that is occurring around the world, accompanied by the possibility of having a product that is easy to take anywhere and at all times.

To satisfy the needs of consumers, this had to be a very express launch. The brand needed a supplier with a quick response, that offered them speed in the processes and that was also an expert in the subject of printing shrink sleeves for cans in Chile. MCC Santiago, Chile was selected based on these requirements to meet the customer’s expectations.

The main goal for this label was to appear subtle, as if the can itself was decorated, instead of being a shrink sleeve. In addition to that challenge, they also needed to achieve a color that mimicked the existing bottle of the product. Besides the main characteristics of the design, the label was cold stamped with thermochromic inks to indicate the optimal temperature for the product to be enjoyed. This technology is spectacular, generates very good acceptance in all consumers, and makes helps the product stand out against the competition.

The greatest support was being at the press check and having approval on the machine. Since we were right there, we were able to change the color to arrive at a result that is identical to the current image of the product in the bottle.”

Consuelo Rojas, Brand Manager, Cooperativa Capel