Cases

Floral Wealth for Award-Winning Cape Fynbos Gin

Botanists divide our planet into six floral kingdoms. The smallest and most diverse of the six floral kingdoms is situated in the Western Cape province of South Africa – a stretch of mountain and coastal territory home to more than 7000 species of flowering plants, most of which are found nowhere else on earth. It is difficult to explain to the uninitiated how real and utterly magical fynbos is, and it is precisely this magic that Cape Fynbos Gin Distillery wants to express through the creation of a gin by means of the taste, smell, packaging and label.

It has taken the distiller over 100 test distillations with various combinations of fynbos ingredients to come to the first official bottle of Cape Fynbos Gin. Cape Fynbos gin turned out to be a unique blend of 33 handharvested South African Fynbos botanicals macerated in a quadruple distilled white grape spirit. Deep and complex herbal aromas with hints of orange essence, cloves and white pepper, honey and wild Fynbos all overlaying a perfectly smooth palate make this into a gin to treasure.

Paarl-based brand-owner, The Grape Grinder, and designer, Tertia Du Toit, entrusted MCC Paarl with this stunning label design. And whether that resulted in something great? MCC won a FINAT Label award with this label. The Cape Fynbos Gin label is described from FINAT as being an extremely well printed label that appears to be a set of stamps at first sight, but in fact the “perforations” are created using a gloss tactile varnish. The content of the label depicts a biome of plants found in South Africa and are characterized by a diverse richness of endemic plant species. Each plant is named for identification. This label is printed digitally in four colors with a high gloss spot varnish on the plants and the main title.

Yet again, MCC has surpassed all our expectations! Challenged with a complicated design and vision for our Cape Fynbos Gin label they, as always, went the extra mile in presenting us with multiple innovative solutions resulting in a “Wow”! Label. MCC has once again shown that consistent work and team ethic, as well as dedication to detail, pays off. We’re especially grateful for their commitment to a professional and problem-solving relationship, despite the many global obstacles in the past two years.”

Tertia du Toit, Designer at Studio Tertia