Cases
Hey French: You Could Have Made This But You Didn’t
The history of Pasqua Vigneti e Cantine dates back to 1925, when the first generation of the Pasqua brothers came to Verona and founded a new company dedicated to trading wines from their native Puglia. From wine trading and retailing, they grew into a true winery and one of the most important players in the Italian wine market.
Share
The creation of a super white wine
The wine’s name is not only a symbol of the experimental spirit of the winery, but is also a teasing jab at the international wine tradition: “Hey French: You Could Have Made This But You Didn’t”. The wine is a multi-vintage blend of several varietals, and displays the unique characteristics of the vineyards from which the grapes come.
MCC, talking with the customer, suggested the paper support and the processes to be used in order to be able to print the label in the required way, that is the color to be used in order to bring out both Pasqua writings and to obtain the required chromatic result.
The customer was extremely satisfied with the final result.