Share
After following separate paths for several years, Clément and Antoine, 5th generation of winegrowers in Cramant (Champagne), sealed their reunion when they took over the family estate in 2013. They both share the same vision of the winegrower profession, the same motivation and are committed to perpetuating the family heritage by infusing it with their own sensitivity. Revalorizing the terroir, revealing the identity of the wines and giving new impetus to the property, this is the course that the two brothers have set for themselves. It is in this dynamic that the Champagne Pertois-Lebrun team called on Perrine Martinot, graphic designer and AD, to overhaul the identity of the Champagne Pertois-Lebrun vintages. Perrine was inspired by the precise and delicate winegrower's gestures of Clément and Antoine, which she saw as imprints, left with respect and humility in the vineyard and in the making of the precious beverage. These stylized imprints on the label give way to 2 distinct traces: one in crushing and the other in color. This very distinctive covering reflects the winemaker's approach and plays wonderfully with contrasts, such as matte and gloss, raw material and color... The MCC Epernay team was able to support Perrine, artistic director of the project, in the technical choices that would magnify the design without betraying its intention. The platform of the L’EXTRAVERTIE vintage reflects the elegant sobriety of the design. Producer/Brand - L’Extravertie Blanc de Blancs / Champagne Pertois-Lebrun Designer - Perrine Martinot Region - Cramant (Marne) Printing - Offset Backing - Cotton Extra White Embellishments: fulling - Relief varnish
