The Power of Packaging Magazine

Packaging, including labels, is often the first interaction a brand has with its consumer. As noted by Packaging of the World, “70% of consumers form their impression of a brand based solely on packaging.”

In a crowded marketplace, enhancing your brand by connecting with the consumer is essential. In this magazine, we take a look at the various ways you can use your label as a promotional vehicle to really excite and engage your audience.