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Redshed Wines is located in the Margaret River wine region of Western Australia. The region is renowned for its red gravelly soils and beautiful, unspoilt natural environment.
The Redshed Wines vineyard is situated close to the coastline with its sea breezes. Surrounded by vines, a ‘red shed’ has become an iconic structure known to the locals. To create a unique brand story two areas were combined – the red shed structure and the natural environment.
Studio Guild created the master brand, which is of course red, but the bold structure also reflects the shed. The premium range of labels are printed on Cotone Bianco with red foil to enhance the premium cues, with unique textures that reflect the structure of the shed – corrugated iron, wooden planks, tin. The blind embossing subtly adds the Redshed ‘R’ logo to balance the overall label design.
Label details:
- Producer – Redshed Wines
- Varietal – Various
- Region – Margaret River
- Designer – Studio Guild
- Photographer – Mark Lobo
- Printing – Digital
- Substrate – Cotone Bianco
- Embellishments – Red Foil, Emboss/Deboss