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Honouren is a special commemorative wine, showcasing images of those living with, or lost to Alzheimer’s and was created as a tribute to those impacted in the Round Pond community. This label was a way of bringing together the community and raising funds for the fight. In addition to the team at Round Pond collecting photos of loved ones to feature on the front label, against the dark back label a QR code is called out in silver ink to learn more about their efforts to end Alzheimer’s on the back label. Round Pond donates 50% of each bottle sold, to causes dedicated to ending Alzheimer’s.
In addition to winning People’s Choice, Honouren was awarded with 1st place and Best in Show in Luxury Package at the 2023 PACK Design Awards. It is not only a beautiful label, but its beautiful story connects with their customers on a deeper level. On a heavier weight, textured material, the collage of loved ones shows each smiling face in great detail. The gold foil and clean emboss hugs the center, drawing in the consumers eye.
Label Information
Producer – Freerun Winery Services | Round Pond
Designer – Kristin Beckstoffer
Varietal – Cabernet Sauvignon
Printing – Digital
Material – 70# Classic Crest
Embellishments – Gold Foil, Emboss, Silver Ink