Cases
Successful simplicity: brand refresh with Killer White
For Bill Stoller, purchasing his family’s property in 1993 brought his connection to the estate full circle. Having grown up on the property that had been in his family since 1943, Bill understood that Stoller’s terrain would be ideally suited for a world-class vineyard. Today, Stoller is one of the most prominent wineries in Oregon’s Willamette Valley.
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Producing wines under a wide range of tiers, Stoller was printing labels on multiple different stocks, which led to application challenges on the bottling line. Being familiar with MCC’s reputation, they approached us to convert their entire range, confident they would get premium labels that would run well on the bottling line, without having to sacrifice quality.
Stoller’s team gave MCC the challenge of converting their various labels to just one range using Killer White™, that would be suitable for all products. Killer White’s waterproof material withstands the most extreme moisture and temperature conditions, so was a good option to accommodate the needs of both red and white wines, as well as their sparkling wines. To make this switch, MCC had to mimic several different paper appearances and textures. With creativity and some technical know-how, the MCC team was able to recreate all label designs but using the Killer White as a base.
Most striking was Stoller’s Legacy line, a brand favourite, a particularly close to Bill Stoller’s heart. The Stoller team wanted to take them up a notch, enrichen their tones, and ensure that the labels still expressed the premium stance of the wines. MCC used Killer White, enabling the sculpted emboss of the logo to become smoother. This also created a classier and much brighter Look with sharp lines and a little more “pep”, despite the label`s elegance. This simple facelift was just what the customer was looking for.
Another challenge was presented with Stoller’s iconic Reserve line, with its` uniquely patterned paper. MCC`s team needed to retain this recognizable look and design and was able to refresh the label with an improved paper, whilst still mimicking the tone and texture of the original design. This turned out to be a wise decision, as shortly after the new labels were launched, the product was discontinued.
Working with MCC has been wonderful. They are always so professional and unbelievably helpful. The choice of using Killer White and at the same time finding ways to recreate unique textures, really helped us achieve the aesthetic we were going for. Our labels are better than ever!”
Jenna LaCroix, Marketing Director, Stoller Wine Group