Tactile wine labels complete an elegant and traditional design

Following the client’s brief for an elegant and traditional design, the logo, cap and label for Sandy Bay Estate reflects the premium nature of the wine, has shelf impact, and celebrates Tasmania as a cool climate wine region.

The pattern motif reflects the Sandy Bay coastline, and is reminiscent of undulating bedforms, creating rhythm and texture. This was then emphasised through debossing and underprint printing techniques to create a tactile experience for the consumer. The printing finish also includes gold foil emboss on the label and region (GI) to complete the refined and elegant packaging, which exudes quality.

Label Information

• Producer – Tasmanian Vintners
• Region – Tasmania
• Label Name – Sandy Bay Estate
• Designer – Francien Boom (In-house at Fogarty Wine Group)
• Printing – Digital
• Substrate – Tintoretto Gesso
• Embellishments – Heat Deboss, Combo Foil/Emboss, Matt Varnish