Cases

Twelfth Hour Dry Gin

The brief to designer Mark Tongs was something fresh and upmarket, a clear uncluttered label that would appeal to people and stand out on the shelf.

The focus was the hero botanical and brand name, while providing the necessary legal info which Mark has captured using design elements such as spot uv and foils. The label is clean, clear and unique which is critical to brand growth strategy to ensure customers see it as a premium product among so many others on the shelf.

Label Information

Producer – Twelfth Hour Distillery Ltd
Designer – Mark Tongs
Photos provided by Twelfth Hour Distillery Ltd
Varietal(s) – Dry Gin
Region – New Zealand
Printing – Digital
Paper – Sabrage Ice Glassine
Embellishments – Gold Foil and High build