Share
The Eleventh House range of wines from Erin Frances Pooley is inspired by the 11th house in astrology – a house that represents friendships and groups, idealism and hope.
Her aim for this range is to craft modern classics with a philosophy of patience and minimal intervention. The wines are perfect for everyday drinking around the table or at gatherings with friends and loved ones.
These vibrant, whimsical illustrations were designed by artist Lou Benesch, who created the nature-inspired watercolours for each varietal. The label and logo were designed by Cory Litterini, of lcdc.co.
These labels have been brought to life through high quality digital printing, achieving dense bright colours on the textured material. Foil embossing has created a premium, tactile effect for the 11th House brand, with a different colour foil chosen to further distinguish each varietal.
“I love the way Lou’s vibrant watercolours have come to life on my bottles. The quality of the colours, texture of the paper and pop of emboss shine is exactly what I wanted for the Eleventh House range. Engaging for the eyes and delicious in the bottle.” – Erin Pooley
Label details:
- Producer – Eleventh House Wine
- Region – North East Victoria
- Varietals – Sorella, Rosé, Cabernets
- Artist – Lou Benesch
- Designer – Cory Litterini, lcdc.co
- Printing – Digital
- Substrate – Bright White Felt
- Embellishments – Foil Emboss
