Ornate Label Inspired by Historic Italian Voyage

It was the SS Omar, a Barbarossa – class ocean liner, sailing from Naples, Italy to Fremantle, Australia in 1922 that reunited Cesare Credaro with his brother, Olympio. Leaving behind post war Italy, they pioneered new lives by farming the lands of Margaret River. Testament to the bond of brothers, is the subsequent four generations that have built and expanded that enterprise onwards from that notable reunion.

The labels express this historic sea voyage and story – journeying from Italy to Australia. The left side features Italianate laurel leaves, whilst the right has the Australian acacia wattle.

The illustration style and fonts hark to the ship passenger tickets of the 1920s. The labels work on two levels. From a distance on a shelf the key branding is prominent, and when up close, the imagery and embossed foil detailing emerges. 

Label Information

• Producer – Credaro

• Designer – Annette Harcus, Harcus Design

• Photographer – Stephen Clarke

• Region – Margaret River, Western Australia

• Printing – Digital

• Substrate – Estate 8

• Embellishments – Foil, Hi-build, Emboss